The social media revolution is upon us. In this social media age its either you are being heard or not! A social media presence is nothing less than a necessity for your business! In order for your business to be heard today you should know that it is necessary for your business to be on Facebook. Secondly you appreciate how important it is to engage your customers. The Facebook like service enables interested customers to connect to the business’ fan page and access important information offered by the business. Therefore, businesses can use this as a platform to connect with loyal customers as well as promote their products to potential customers. New products can be marketed to the millions of Facebook users through the business’ Facebook page and also through ads.
Many businesses open Facebook pages but make the mistake of leaving it at that. This means that once a business has a Facebook page and gets multiple likes they stop there thinking that all is well and done, this leads to a situation where the customers who liked the page expecting more end up being disappointed and disinterested. Other businesses use their Facebook page as a platform to send spam content to customers who end up being uninterested in the content on offer. The above situations have led to the misconception that Facebook is not as effective in marketing as previously thought.
For your Facebook page to remain relevant to customers it is important to remember that they are people; their attention needs to be stimulated with new and most importantly interesting content. Abstain from posting too much business content and alternatively try to post content that your fans are interested in. This means that you should strive to find out what your Facebook fans are interested in and get ways of incorporating this in your posts. This will get them to actively engage each other and the business too. Mix up the content by having images, videos and text to get people to share these.
So, why is Facebook an effective tool to improve your sales?
The answer is quite simple; when a business’ Facebook page is run professionally it can be used to connect directly with its customers and exchange valuable ideas. Customers can give useful and timely feedback on new and existing products that the business can use this to improve products where necessary. One study shows that Facebook pages can be used to grow emotional and psychological loyalty towards the brand. This highlights the importance of using Facebook as a marketing tool. Facebook likes, interests, and marital status, among other information on Facebook offers great insight into the covered demographic and can be used effectively to target the right potential customers for ad campaigns. All this information creates an opportunity for businesses to grow their sales if used correctly.