The term “search engine optimization” refers to a course of actions, which entail having an influence on how a certain webpage can be viewed by the results that are naturally generated by search engines after keying in specific search keywords. Basically, when a website appears on a search engine’s top results, this is an indication that it is a high-ranking page; hence, the website will eventually receive more views and gain bigger fame and reputation. In other words, search engines like Google can detect the keywords that are known to attract lots of viewers, and will accordingly show the website that contains such keywords on the top of the page of the search results. The process of modifying a website by choosing the right keywords that Google can detect is known as SEO. Read more to find out the answer to the question “what is search engine optimization”.
Recently, Google has developed two very significant updates under the names of Google Panda and Google Penguin. Both of these updates play an important role in properly optimizing a web page so that it can hit a high rank in the search results. The purpose of creating Google Panda was to filter out the links of low quality and give a better chance for high-quality links so that they can show up on the top of the results page, leaving out any website that contains an unnecessary number of ads. After this update, Google announced its new update – Google Penguin – almost mid 2012, which mainly aims at demoting the sly pages that try to con Google by duplicating keywords and using such methods to reach the top ranks on the results page. However, Google Penguin is capable of eliminating all such websites.
How to optimize a website for SEO?
The first thing you need to do is to understand what search engines would be looking for in your website so that it could display it on the top rank. Once you have that in mind, you can start selecting proper keywords, which would attract visitors to your website as well as get search engines to find out the right words on your web page. Search engine optimization is mainly about adjusting your website with the right choice of words to be SEO ready. If you clearly convey the purpose of your business using the right keywords, you will get the attention of search engines and potential clients. Always stay away from stuffing keywords in an awkward way or depending on advertisements, these are methods that would definitely keep internet users miles away from your website as well as influence the search engines so that it would ignore your page in favor of other SEO ready websites.
Finally, search engine optimization provides a big chance for a website to be viewed by millions of people only if it has good potential. Search engines automatically sense the website that contains words that are good enough so that it could be linked to an authority website, which is a site that always ranks on the top of the result page. This way, if your website is linked to an authority page, your page may hit the top of the search results and eventually get so many visitors.